What We Do

We help you answer the most important research questions – Just ask the market!

Opinions Market Research is a boutique market research agency led by innovation and technology. With research experts and an active online panel of respondents, we provide a full range of cost effective, targeted and immediate research solutions to the Irish market. We conduct research for companies and agencies representing a wide range of industries.

Why we are different

Our new SPEED RESEARCH service is the fastest and most nimble research tool on the market. Got a project? Then put us to the test!

Online Research Access to Panel

We provide Online Research services such as online surveys and online focus groups among our own online panel or among an audience provided by the client.

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Survey Design and Analysis

We provide assistance in survey design according to customers’ needs. We analyze collected data and present results in easy to understand report formats.

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Qualitative Research Focus Groups

We offer traditional focus groups and in-depth interviews with participants recruited from our panel or customer’s leads. We also conduct telephone and online-focus groups.

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Market Research Consulting

We provide client with expert consultancy on every stage of the research project. We work in partnership with our clients.

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Web Usability Testing

We provide traditional website and system usability testing research, as well as innovative solutions such as Eye-Tracking technology.

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Mystery Shopping

Our mystery shopping services help efficiently and effectively measure customer service delivery program OUR PANEL.

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Opinions Panel

The Opinions.ie panel is highly engaged, nationally representative and all the time expanding.

One of our major assets is Opinions.ie own online panel composed of approx. 10,000 members. We constantly achieve very high response rates within quick turnarounds. Our panelists are incentivized to participate in online surveys as well as focus groups.

The panel allows us to run an array of quantitative projects including brand and media trackers and brand positioning research. We operate a best in class panel management system and have a dedicated Panel Manager who maintains the panel to the highest quality standards.

10,000 Members

Nationally representative

Highly engaged

Quick turnaround

We adhere to ESOMAR guidelines in relation to panel management

Case Studies

We have worked on various projects with big brands in different industries

About Us

We are a professional research agency, offering a full range of marketing and market research services

Formerly known as Sponge It, OPINIONS.IE is a professional research agency, offering a full range of market research services since 2008. We specialize in quantitative and qualitative techniques, which enables us to better understand consumers’ expectations and generate valuable insights for our clients.


We act with integrity at every stage


We do what we say


We are one step ahead


We support our clients, members and employees


We ensure high service quality

Who we work with

Opinions.ie has worked with both national and international brands including The HSE, Tesco, Unilever, 3 mobile, Imagine Wimax, Heinz, Eircom, Jacobs Fruitfield, AIB, Ogilvy and Mather in addition to Mindshare and Mediacom.

We run consumer and B2B focus groups for clients such as Chill Insurance and Electric Ireland. We have also undertaken online focus groups for Three, Coca Cola and B2B depth interviews for SMA.

  • Ad Agencies

  • PR Companies

  • Brand Managers

  • New Products

  • Marketing Managers

  • Business Owners

  • Market Research Companies

  • And much more

ESOMAR Guidelines

OPINIONS Market Research at every stage follows the guidelines of ESOMAR, the worldwide organization for market research. It has agreed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, providing the client an assurance of high quality and ethical research practice.