Opinions Market Research is a boutique market research agency led by innovation and technology. With research experts and an active online panel of respondents, we provide a full range of cost effective, targeted and immediate research solutions to the Irish market. We conduct research for companies and agencies representing a wide range of industries.
Our new SPEED RESEARCH service is the fastest and most nimble research tool on the market. Got a project? Then put us to the test!
We provide Online Research services such as online surveys and online focus groups among our own online panel or among an audience provided by the client.Read More
We provide assistance in survey design according to customers’ needs. We analyze collected data and present results in easy to understand report formats.Read More
We offer traditional focus groups and in-depth interviews with participants recruited from our panel or customer’s leads. We also conduct telephone and online-focus groups.Read More
We provide client with expert consultancy on every stage of the research project. We work in partnership with our clients.Read More
We provide traditional website and system usability testing research, as well as innovative solutions such as Eye-Tracking technology.Read More
Our mystery shopping services help efficiently and effectively measure customer service delivery program OUR PANEL.Read More
One of our major assets is Opinions.ie own online panel composed of approx. 10,000 members. We constantly achieve very high response rates within quick turnarounds. Our panelists are incentivized to participate in online surveys as well as focus groups.
The panel allows us to run an array of quantitative projects including brand and media trackers and brand positioning research. We operate a best in class panel management system and have a dedicated Panel Manager who maintains the panel to the highest quality standards.
We worked with the GAA to develop a strategic review of their national and international operations. The output of this research was the development of a strategic agenda for the next 3 years for the GAA based on the opinions of employees, players, volunteers and stakeholders. This survey generated 14,000 responses and has gone on to become the backbone of the current GAA future commercial strategy. It has been presented to the GAA Board of Management distributed throughout the organization.
We also conducted a strategic review of how the organization communicates with employees, players, volunteers and stakeholders. The output of this research included strategic recommendations on how the organization would frame all elements of communication both internally and externally. A huge focus of this research was on the role of digital and managing stakeholder expectations.
We would gladly recommend agency to work with. Recent research that they conducted amongst our members and stakeholders delivered a clear way forward for the GAA in our three-year strategic vision and highlighted key areas to focus on. We continue to work with them going forward on other strategic initiatives.
Lisa Clancy, Director of Communications
We held a partnership with Group M (Mindshare, Mediacom and Maxus) and together worked on many different clients including, Permanent TSB, Irish Life, Unilever, Danone, L’Oreal, Coca Cola, Sony, Volkswagen, Ford, Heineken, DELL, Kleenex, Lyons, Irish Nationwide UK Ireland, SMA, BBC, TV3, Vhi amongst others. This has given us a unique opportunity to work on a huge range of categories including food and drink. With Mindshare particularly we have developed bespoke innovative means of measuring consumer touch points and have also delivered a number of industry leading pieces (BBC, TV3). We have devised DILO with Mindshare which through the principles of daily reconstruction allow them to analyze a day in the life of an Irish person.
We have been working together for several years and it’s proven to be a very beneficial relationship for us. The panel that they have has very few limitations and as its 15,000 strong – has allowed us to do large scale pieces, regularly. Moreover, as we have full access to the raw data when needed, I have full confidence in the quality of the panel provided – something which is often an issue.
David Ahlstrom, New Business Director
Formerly known as Sponge It, OPINIONS.IE is a professional research agency, offering a full range of market research services since 2008. We specialize in quantitative and qualitative techniques, which enables us to better understand consumers’ expectations and generate valuable insights for our clients.
Opinions.ie has worked with both national and international brands including The HSE, Tesco, Unilever, 3 mobile, Imagine Wimax, Heinz, Eircom, Jacobs Fruitfield, AIB, Ogilvy and Mather in addition to Mindshare and Mediacom.
We run consumer and B2B focus groups for clients such as Chill Insurance and Electric Ireland. We have also undertaken online focus groups for Three, Coca Cola and B2B depth interviews for SMA.
OPINIONS Market Research at every stage follows the guidelines of ESOMAR, the worldwide organization for market research. It has agreed to abide by the ICC/ESOMAR International Code of Marketing and Social Research Practice, providing the client an assurance of high quality and ethical research practice.