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Gradient Ocean

Seeing Beyond . . . . .

We bring you the clarity and confidence you need through World-class research, analytics & strategic consulting 

What We Do

Put simply, we do what it takes to resolve your business challenges or fill gaps in consumer, customer or social understanding. 

With a toolkit that covers all types of research; quantitative and qualitative, and a highly experienced consulting team we go beyond the data to bring strategic clarity and confidence. 

We work in Ireland and around the World with some great clients.

To find out more about what we can do for you just get in touch.


Some of our services

Great Survey Research

We design and execute survey research solutions to address your research needs across the world.  Our team have won many awards for excellence in survey research and analytics.  

Qualitative Depth

Groups and Interviews, online or offline we can offer the best approach to deliver against your needs with a balance of rigour and creativity.   We can also build online communities for longitudinal engagement.


The incorporation of client's and third party data in order to triangulate our findings is  key to how we work. We adopt a planning approach to deliver considered and informed perspectives every time.  

Online Omnibus Solutions

We run our own fortnightly online omnibus in Ireland and we also offer omnibus solutions in the US and UK monthly. 



With some of the industry's most recognised and experienced analysts we pride ourselves in remaining at the cutting edge of research and data analytics.

Our senior team are accomplished strategic consultants and have developed an extensive workshopping and strategic planning capability and toolkit that we can bring to our projects.

Some things we can help you with

These are just some of the areas that we can help you with using our own suite of tried and tested products and tools.  You can rest assured that the solutions will be of the highest standard.  We adhere to both MRS and ESOMAR standards and we are a Board Member of AIMRO; Ireland's research standards authority.

At Opinions we also have our own online survey panel in Ireland with over 5,000 high quality, active members.

Some of the clients we work with

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Who We Are


David Cullen

Our CEO, David is former Managing Director of OI Research, Joint Managing Director of RED C, Director at Kantar Ireland and he is a Board Member of AIMRO.  David is a multi award winning researcher and regular guest lecturer on insight, strategy and research.  He is also former Programme Director of Maynooth University's MSc. Design Innovation. 

MPhil. Research, BSc. Mgmt. MII Grad, 
Adv. Dip. Marketing

Iarlaith Corcoran

Our MD, Iarlaith is former Director of RED C, Head of Quantitative Research at OI Research, Associate Director at Kantar Ireland and Services Manager at SPSS Ireland (now IBM). Iarlaith is a multi award winning researcher and has previously lectured in Research Methods across institutions in Ireland.

PgDip. Computing & Information Systems, 
BSc. Social Psychology

Maria Herrera

Maria leads the Insights and Analytics team at Opinions. She holds a BSc. in Commerce and is currently pursuing a Higher Diploma in Data Analytics. Maria has experience conducting research in a wide variety of sectors and she enjoys working with clients to ensure they gain meaningful insights from their research.


Higher Diploma in Science in Data Analytics, BSc .in Commerce 

Our Senior Team